Lumen for an iPhone X
Making Badoo, Bumble and Chappy, Andrey Andreev, knows thing or two about online dating sites. Lumen may be the venture that is latest in Andreev’s job with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals as opposed to the typical more youthful end regarding the age range – over-50’s are Lumenis the desired clientele.
Despite a busy web site market, Argouges views an enormous mobile marketplace for Lumen; “When you have a look at relationship products specific to over 50s, all of them are dating sites. 80 million singles over 50 in the united states and western European countries, yet [the demographic is] underrepresented by dating sphere.” Argouges should be bullish; he’s got spent +$4.5 million when you look at the software.
The scene is familiar. Swipeable profiles, big images, bios however with one distinction. All people have to upload a selfie within the verification process, plus an algorithm authenticates this from the other profile images offered. a good touch and a tragic indication of the days and difficulties with internet dating.
Dating apps are wide ranging. Any brand new software that is wanting to scale requirements a new style of strategy and Argouges is attempting brand new things ; “Our company is testing plenty of different marketing techniques, making use of a mixture of online and offline, with a give attention to offline because we should fulfill our individual base and build a dialogue up using them.